Ethical Digital PR – is there such a thing?

I’m hoping to find out at breakfast next Friday at this event put on by the Public Relations Institute of Australia New Technology Committee

(disclaimer – I am a member of this committee)

Although I’m a member of PRIA and the New Tech/New Media Committee I personally find the whole “using new media for PR” somewhat problematic – I mean one of things I personally like about the interwebs is that there seems to be very little PR that isn’t clearly identified (and usually obvious by how little they ‘get it’) on the occasions when someone does try astroturfing they usually get found out pretty quickly and humiliated. (Hi Wal-mart – I’m waving at you!)

So I’m interested in what Steve and Matt have to say about the topic – if you’re in Sydney on the morning of May 2 – you should consider coming along.