How do you spin this?

Austrian kills entire family with axe

This was the bit that gave me a WTF moment

The suspect, who gave his profession as a freelance public relations consultant

A Public Relations Consultant?!!

Oh man

Firstly you’d have thought that at some point when he was hacking into his family he might have thought “hmm it’s going to be hard to put a positive spin on this” and secondly, if we thought we had a bad rep before…

Still I guess we’re still better off that postal workers – who after all have to live with the “going postal” tag