It was my birthday on recently. I turned 37. This caused me a couple of moments of mid-life crisis.
When I turned 27 I started telling everyone I was 30, on the principle that since most women lie about their age by knocking a few years off the big numbers, anyone I told I was 27 would assume I was 30 anyway.
Following the same principle I’m going to have to start telling people I’m 40,
40.
That made me sit back a bit. I mean I’ve just decided to go back to Uni, We’re considering whether we’re going to move internationally again. Aren’t I getting a bit old for that foolishness?
So I mentioned this to my husband, who, with his usual logic said.
“Uh-huh, and if you don’t do those things now, and then decide you’d like to do them later – will you be any younger then?”
…
I hate it when he’s right.
Categories: Uncategorized
Last year the company I work for decided it was time to update our image – to get away from our eighties inspired pink and grey corporate colours (I’m not joking, it’s like working in Miami Vice!) and move into the now – or at least the nineties.
So, over *many, many, many* months (I love design by committee – NOT) we tried to do the re-branding ourselves with, unsurprisingly, very little success. *Finally* we hired professionals who took a lot less time to give us a new look. Although I think their job was made easier by the fact that everyone was sick and tired of the whole process and just wanted it OVER.
Of course because we’d taken so long the project then got de-railed by economic downturns and the actual re-branding process got put on hold.
Yesterday I get a phone call from the MD…
MD: “The calendars we mail-out are they in the new design?”
Me: “yup”
MD: “Oh. We’d better go ahead and do all that re-branding stuff then.”
Me <thinks> Ya think? “Guess so”
MD: “OK then – can you get that done by the end of next week?”
Me: “Uuuuh…”
MD: “Great!” he hangs up.
So in one week’s time I need to have new letterhead, new business cards, new templates for documents, PowerPoint, reports, new website, new email addresses, credentials documents, invoices, pay slips, forms, and god only knows what else ready to go.
Thank goodness I have this magic wand I can pull out of my arse when I need it.
Categories: Marketing
Tagged: branding, LinkedIn, Work
