The moving finger

What I am doing today…

February 5, 2009 · Leave a Comment

I’m trying to develop a marketing plan and copy for our direct mail campaign. This would be much easier if the process didn’t go like this.

I write a draft

I fight with the Managing Director (MD) over what we’re planning to do
I fight with the other Divisional Director (DD) over what we want to do
DD fights with MD over why can’t we do more of the stuff that she wants to do

I write a draft that attempts to incorporate both their changes.

MD makes secret changes to DD’s stuff
DD makes secret changes to MD’s stuff
DD has a hissy fit about the changes to her stuff
MD has a hissy fit about the changes to his stuff,
DD comes to see me to explain that MD is an idiot and she doesn’t care what we do it’s just that she knows way more about this than anyone.
MD comes to see me to explain that they are both idiots and we should do whatever I think is best since I’m the expert, but since he has a wealth of experience (and is the boss) he’s sure I’ll decide to do the “right” aka “his” things.

I write a third draft

MD calls a meeting between all of us so we can ‘come to a consensus’
They argue to a standstill.
I doodle in my notebook and think about how badly I want a beer.

Meeting concludes with
“So Lindsay, you’ll get us a fresh draft in the morning?”

No prizes for guessing what I’ll be doing tomorrow.

Categories: Marketing · humour
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