A recent study by some mob called “Pear Analytics” has determined(1) that roughly 40% of twitter traffic is “pointless babble”
Unsurprisingly, they have something to sell you based on this startling factoid(2). Gotta love these new “online social marketing experts”.
I’m not going to respond because as always Stephen Fry says it best.
(1) the study is really shonky – I’d have been embarrassed to hand it in as an undergraduate. Stephen Dann has the best analysis – and if you read through the comments you can find one of the researchers trying to defend it, which is pretty funny.
(2) a made up fact – commonly believed to be true because it sounds plausible.
