I’ve been at my current job for about 2 and half years now. I’m not sure if I’ve ever blogged in detail about what I do here – but basically, I write ASX announcements, pretty-up investor presentations and provide general communications support to a boutique investor relations firm called Radar.
It’s been an interesting time, not without its moments of irritation, and its moments of delight, but recently I’d started to lose my enthusiam for the job.
(it turns out there’s only so many times you can write something that says “I know we said we’d be profitable by now, but we’re not, it’s not our fault and please will you give us more money.” Sadly it’s turned out for some of our former clients there’s only so many times the market will say “OK – here’s some more cash.”)
Anyway – I’ve just been offered and accepted, a new job at a company called Nuix, where I’ll be their new Marketing Manager. They’re a small software developer who make some seriously cool e-discovery software. It’s a great product, a great team, and the business is heading into a seriously exciting growth phase.
I’m enormously excited about starting there. So fingers crossed it works out even half as well as I’m hoping.
Where I work we have a bit of a tendency to chase new shiny things – it’s a common failing in the world of consultancies/pr/marketing types – we just have very short attention spans.
Anyway as the resident über-geek it usually falls to me to explain why corporate blogs/email marketing campaigns/digital goat sharing* still need us to create good content and do our jobs properly. Fancy technology can’t make a shit product/company or campaign any better.
The latest one is twitter – we have clients who want to use twitter to announce they’ve announced something.
(These are the same companies who won’t get rss working on their sites because it’s ‘complicated’)
So, since I’m now looking at how we can effectively leverage Twitter for our clients I was really glad to come across this website which really gives some great advice about using Twitter for marketing and PR.
